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Rankpage helps businesses in Malaysia and beyond advertise on ChatGPT with campaigns built around conversational intent, contextual relevance and measurable business outcomes.
We identify the conversations that matter to your customers and position your brand where it is genuinely relevant.
A Google search might look like:
A ChatGPT conversation could look like:
The second gives considerably more context.
For businesses, this creates a new opportunity to reach potential customers while they are actively thinking through a problem or decision.
ChatGPT Ads are paid sponsored placements that appear separately below ChatGPT’s responses. They allow businesses to reach users with relevant advertising based on conversational context and intent.
Unlike traditional paid search, ChatGPT Ads do not depend on users typing an exact keyword. The basic journey looks like this:
User Starts a Conversation
ChatGPT Understands Context & Intent
Relevant Ads Become Eligible
Eligible Ads Compete Based on Relevance, Expected Outcomes & Bids
Sponsored Placement Appears Below the Response
Ads remain clearly labelled and separate from ChatGPT’s organic answers. Paying for ChatGPT Ads does not allow a business to buy its way into ChatGPT’s answer.
At Rankpage, every ChatGPT Ads campaign starts with your customers and business goals, so your budget goes towards the conversations that have the greatest potential to drive real results.
We start by understanding who your customers are, what they need and what might lead them to start a conversation on ChatGPT.
Rankpage looks at their common questions, pain points, priorities and buying considerations, including what they may ask when researching a problem, comparing options or getting closer to a decision.
This gives us a clearer picture of the customer conversations your business should be relevant to before we start building the campaign.
Instead of building the campaign around keywords alone, we identify the types of conversations your potential customers may have when researching a problem, comparing solutions or deciding what to buy.
For example, a dental clinic may want to reach people asking about treatment options, pricing, clinic comparisons or where to find a particular dental service in Kuala Lumpur.
We then prioritise the conversational intents most relevant to your business.
We turn our research into focused ad groups and Context Hints that help OpenAI understand what you offer, who it is relevant to and the situations where your ad may be useful.
Different services can have their own campaign structure. For example, a dental clinic could separate general dentistry, teeth whitening, braces and dental implants rather than placing everything under one broad campaign.
Next, we develop your ad messaging and align each campaign with the most relevant landing page.
Someone researching dental implants should not land on a generic dental homepage if a dedicated implant page can answer their questions more effectively.
The goal is to create a natural journey from AI conversation → sponsored ad → relevant landing page → conversion.
Once the campaign goes live, we monitor metrics such as impressions, clicks, CTR, CPC and conversions alongside the business outcomes that matter to you.
We use this data to refine bids, messaging, campaign structure, Context Hints and landing pages. As more campaign data becomes available, we can identify what is working, reduce wasted spend and allocate more budget towards stronger opportunities.
From initial planning to ongoing optimisation, we give you a clear campaign plan, defined deliverables and ongoing support to manage your ChatGPT advertising.
We start with a custom ChatGPT Ads proposal based on your business, target customers, products or services and marketing goals.
Your proposal outlines the recommended campaign direction, target audience, priority products or services, campaign objectives, suggested budget and conversion goals, so you know what we plan to do before your campaign launches.
We research the types of ChatGPT conversations that could be commercially relevant to your business, from early product research to comparison and purchase intent.
You receive a conversation intent map showing the customer questions, needs and buying situations we recommend prioritising for your campaigns.
We turn that research into structured Context Hints for relevant ad groups, describing your offering, ideal customers and situations where your business may be useful.
For example, a hair care ecommerce brand could separate oily scalp, hair loss and damaged hair into different intent areas rather than treating everyone searching for “hair care” the same way.
We review the pages your ads send customers to and provide landing page recommendations where improvements are needed.
This can include messaging, CTA placement, product information and content relevance, helping create a smoother journey from ChatGPT conversation → sponsored ad → landing page → conversion.
Rankpage handles the campaign build and day-to-day management, including campaign objectives, ad groups, targeting, budgets, bidding and other available campaign settings.
We structure campaigns around your actual products and customer intents, making it easier to understand where your advertising budget is going.
We develop ad copy and creative variations matched to different customer needs and campaign objectives.
Someone asking about an oily scalp may respond to a different message than someone comparing anti-hair loss products. We make sure your ads reflect those differences rather than showing everyone the same generic promotion.
We set up the appropriate conversion measurement and campaign reporting so you can see what your advertising spend is generating.
Depending on your campaign, this could include enquiries, purchases, registrations or other important actions, alongside metrics such as impressions, clicks, CTR and CPC.
Choose a package based on your campaign size, number of products or services, and how extensively you want to reach different customer intents.
Get the essentials to plan, launch and manage your first ChatGPT Ads campaign.
Strategy & Research
Campaign Setup
Ads & Creative
Tracking & Optimisation
Strategy & Research
Campaign Setup
Ads & Creative
Tracking & Optimisation
Run larger, more advanced campaigns with expanded testing, optimisation and performance analysis.
Strategy & Research
Campaign Setup
Ads & Creative
Tracking & Optimisation
ChatGPT Ads media spend is not included in the monthly management fee. Your advertising budget is paid separately through your company’s OpenAI advertiser account, while the package fee covers Rankpage’s strategy, setup, management, optimisation and reporting.
Your business owns its OpenAI advertiser account. OpenAI currently requires the advertiser to create its own account, after which Rankpage can be invited to help manage it.
Not every ChatGPT conversation means someone is ready to buy. The key is knowing where they are in their decision-making journey and when your business is most relevant.
Take a steel fabrication company as an example. The conversations could progress like this:
ChatGPT conversations can reveal much more than a topic. They can show what someone needs, what they are comparing and how close they may be to taking action. Here are a few example scenarios.
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Google Ads largely targets search queries and keywords, while ChatGPT Ads can use the context and intent of a conversation to determine ad relevance. This allows advertisers to reach people based on what they are trying to understand, compare or decide.
ChatGPT Ads considers signals such as the conversation’s context and intent, your ad and landing page, targeting settings and advertiser-provided Context Hints. Eligible ads then compete based on factors including relevance, expected outcomes and bids.
No, advertisers cannot buy or target an exact prompt in the same way they might bid on a Google keyword. Context Hints can help describe relevant customer situations and conversations, but they do not guarantee your ad will appear for a particular prompt.
Rankpage’s ChatGPT Ads management starts from RM2,000 per month, depending on your campaign size and requirements. Your ChatGPT Ads spend is separate and paid through your OpenAI advertiser account, with the actual cost depending on your budget, bidding, campaign objective and ad delivery.
Yes. ChatGPT Ads officially launched in Malaysia on September 23, 2026, allowing businesses to reach eligible ChatGPT users in the Malaysian market. Advertisers can also access self-service campaign management through OpenAI Ads Manager.
You can track campaign metrics such as impressions, clicks, CTR and CPC, alongside configured conversions such as enquiries, registrations or purchases.
No. Sponsored ads are kept separate from ChatGPT’s organic responses, and paying for advertising does not influence what ChatGPT says or recommends.