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Welcome to the Rankpage Blog, a trusted resource for businesses and marketers. We provide expert insights, practical guides, and the latest news on AI, AEO, and Google’s ranking algorithms to help you master the world of SEO.

what are keywords in seo

What Are Keywords in SEO? A Beginner-Friendly Guide

A keyword in SEO is a specific word or phrase that users type into search engines to find information.
Think of it as the “question” your webpage is trying to answer. For example, someone typing “best coffee in KL” is likely looking for recommendations, and that phrase is a keyword.
Search engines like Google match these queries with web content, so the right keywords help your page appear in search results.