Key Takeaways
- Opening a Mixue outlet in Malaysia requires at least RM300,000 in startup capital, covering equipment, renovation, and initial stock.
- Franchisees must attend a brand briefing, apply, pass site evaluation, and complete staff training before launching.
- Mixue charges RM14,000 annually as a trademark royalty fee but takes no sales commission from franchisees.
- Suitable outlets must meet specific space and utility requirements, such as 400 sqft minimum and 37kW electrical capacity.
- Mixue Malaysia is Halal certified, making it viable for operation across all major customer groups and districts.
Thinking of opening a Mixue franchise in Malaysia? You’ll need at least RM300,000 capital, a qualified location, and a hands-on commitment to daily operations.
The familiar jingle, the affordable prices, and the iconic red-white theme, Mixue has become a household name in Malaysia. Turn around a corner and you’ll probably spot someone walking out with a cup of Snow King’s finest.
Which is why starting a Mixue franchise might be your most profitable decision yet, high demand, low pricing, and a brand name that practically markets itself.
Today, we will break down everything you need to operate Mixue store: from cost, store requirements, training, and a step-by-step walkthrough from application to opening day.
Table of Contents
How Much Does Mixue Franchise Fee Cost in Malaysia?
To operate a Mixue store, you requires a minimum of RM300,000 in setup capital. This includes fixed franchise fees, deposits, equipment, renovation, and initial working stock.
Cost Component | Estimated Amount (RM) | Notes |
Trademark Royalty Fee | 14,000/year | Fixed annual fee, non-negotiable |
Security Deposit | 10,000 | Refundable if terms are met |
Equipment | 60,000 | Includes mixers, freezers, POS systems |
Initial Stock | 40,000 | Ingredients and packaging for launch |
Renovation | 100,000–150,000 | Depends on store size and design |
Store Evaluation | 500–1,000 | One-time assessment fee |
Rental Deposit | Varies | Depends on location and landlord terms |
“Unlike many F&B franchises, Mixue does not collect sales royalties, meaning franchisees keep 100% of daily takings.”
What Are the Steps to Open a Mixue Franchise?
Mixue’s franchise journey follows a clear 9-step process, ending with full support for your outlet launch.
1. Cooperation Consultation
Start by reaching out to Mixue directly via WhatsApp or hotline.
This initial contact helps you understand basic requirements, costs, and expectations before moving forward. It’s a pre-screening to ensure mutual fit.
2. Brand Briefing Session
Attend a mandatory online or offline brand briefing session.
This session introduces Mixue’s operating model, brand philosophy, franchise support structure, and key obligations. Attendance is required before you can submit an application.
3. Franchise Application
Submit your personal and business documents for qualification.
This includes SSM details, proof of ownership/directorship, and confirmation of commitment to daily store involvement. Only approved applicants may proceed to store evaluation.
4. Find a Location
Scout for a kiosk or shoplot that meets Mixue’s technical specs.
You’re responsible for securing a potential site, not Mixue. The store must meet strict criteria, minimum floor size, height clearance, plumbing, and power requirements. Do not rent it yet.
5. Store Review & Evaluation
Once done, Mixue conducts a documentation check and on-site assessment.
The franchise team will assess visibility, foot traffic, utility access, and other key success factors. You must pass this stage before signing the agreement or finalising rental.
6. Sign the Franchise Agreement
Once your store passes evaluation, formalise the partnership.
This is the legal step, signing the official franchise contract. You’ll also pay the franchise fee, security deposit, and receive your onboarding kit and renovation guidance.
7. Renovation & Setup
Mixue provides 2D and 3D layout plans, and you handle the build.
The renovation must follow Mixue’s design standards, which focus on uniform branding, hygiene, and equipment placement. Most projects take a few weeks to complete.
8. Pre-Opening Training
Two designated staff must complete a 6.5-day hands-on training.
Training covers operations, SOPs, food safety, customer service, and POS systems. The franchise director (you) must also attend as part of the owner-involvement policy.
9. Grand Opening & Launch Support
Mixue assists with launch campaigns, signage, and initial marketing.
You’ll receive guidance on promotional activities, soft launch planning, and ongoing operational monitoring during the early weeks of opening.
What Are the Franchise Requirements?
Before you invest your RM300,000, make sure you’re eligible to operate a Mixue outlet. The brand is strict about personal involvement and outlet specifications, especially in Malaysia’s busy F&B scene.
Personal Requirements: Who Can Apply?
You can’t just invest and walk away, Mixue expects active ownership. The person applying must be the one operating the store.
- Age requirement: Between 18 to 50 years old, no exceptions.
- You must be a company director registered with SSM
- You must be on-site managing the outlet at least 4 hours every day.
- Training is compulsory: The owner must attend training and participate in daily operations, especially in the first few months.
“Mixue only deals with the actual owner. You can’t send someone else to “handle” the setup, training, or communication.”
Store Requirements: What Kind of Shop Can You Use?
Your outlet isn’t just any bubble tea kiosk, it must meet Mixue’s strict specifications. These specs ensure smooth operations, food safety, and long-term cost control.
Outlet Type | Minimum Space | Door Width | Store Depth | Ceiling Height |
Kiosk (Mall) | ≥ 300 sqft | ≥ 10 ft | ≥ 8 ft | ≥ 9.5 ft |
Shop Lot | ≥ 400 sqft | ≥ 13 ft | ≥ 8 ft | ≥ 9.5 ft |
Always check the ceiling height, many older shoplots in Malaysian towns (like Ipoh, Seremban, or Taiping) may fall short.
Utility & Infrastructure Requirements
Mixue outlets run on commercial-grade power and plumbing, and they are very particular about their requirements.
Plumbing:
- Must have clean water supply and smooth drainage.
- Floor trap and grease trap installation may be needed, depending on your location’s council (Majlis Perbandaran).
Electricity:
- Minimum 37 kW total power capacity is required.
- 3 × three-phase sockets (415V) must be available.
- Single-phase power is insufficient and will delay approvals.
“Mixue Malaysia is Halal certified by JAKIM, allowing outlets to operate in Malay-majority areas without issue. The certification is publicly verifiable on the JAKIM Halal Portal.”
What Support Does Mixue Provide to Franchisees?
From renovation drawings to staff training and opening-day marketing, franchisees get full operational support, without hidden charges or royalty deductions.
This is especially valuable for first-time F&B owners navigating Malaysia’s complex council permits, renovation costs, and hiring challenges.
Store Design & Renovation Support
Get free professional 2D and 3D design plans!
- Design includes counter layout, seating, storage, lighting, and equipment zones
- Supports Malaysian mall kiosk configurations and traditional shop lots
You don’t need to hire your own designer, Mixue’s team handles it, saving you thousands in interior consultation fees.
Staff Training & Operational SOPs
Mixue conducts full, in-depth training sessions, with no limit to how many times you attend.
- 6.5-day pre-opening training for 2 key staff (including you as owner-operator)
- Covers food prep, service SOPs, equipment handling, POS usage, and hygiene standards
- Ongoing support available if you hire new staff or expand to multiple outlets
Unlike other brands that limit training slots or charge RM1,000 per session, Mixue’s training is unlimited and built into the franchise support.
POS System & Digital Support
Franchisees get free use of Mixue’s official POS system, designed to simplify order-taking, reporting, and supply tracking.
- POS system includes real-time sales data, menu updates, and ingredient usage logs
- Centralised backend helps you track multiple branches if you expand later
- System is integrated with stock orders and HQ-level updates
Launch Day & Promotional Support
Your opening day comes with HQ-led planning, not just a “Good luck!” message.
- Official launch kit: Balloons, banners, promo signage
- Free feature posts on Mixue Malaysia’s social media accounts
- Festive season campaigns provided at zero advertising fees
- Access to HQ’s media team for promotional materials
Ingredient Supply & Stock Management
Any F&B owner will tell you logistics is a huge part of the headache. Mixue’s ingredients are centrally sourced, Halal-certified, and delivered directly.
- No need to find suppliers for tapioca pearls, syrups, or packaging
- Quality is standardised, every outlet gets the same core ingredients
- Inventory levels synced with POS system for re-order reminders
Why Choose Mixue Over Other F&B Franchises?
If you’ve read this far, you’re either doing your due diligence, or seriously eyeing your own outlet. But why choose Mixue and not others like Tealive?
Lower Financial Risk
Mixue operates on a 0% royalty model. Which means you keep 100% of your sales revenue. Unlike most franchises, there’s no ongoing cut taken from your monthly earnings.
High Market Demand
The brand has strong viral appeal, especially among Gen Z and young adults. The affordable price point and TikTok-friendly branding drive organic footfall, even without heavy ad spend.
Large Available Territory
Franchise opportunities are open across all of West Malaysia, plus Kuching and Kota Kinabalu. Most major towns are still untapped, offering early-mover advantage.
Halal Certified for Wider Reach
Mixue Malaysia is officially Halal-certified, making it suitable for Malay-majority areas, Muslim-friendly malls, and mixed commercial districts.
TLDR: Mixue’s combination of low overheads, centralised operations, and brand familiarity makes it ideal for new F&B investors. However, location still plays a major role, outlets in high-traffic areas see significantly better returns.
Conclusion: Is the Mixue Franchise Worth It ?
A Mixue franchise in Malaysia offers a low-barrier entry into the F&B market, backed by strong brand recognition, Halal certification, and a commission-free model that allows franchisees to keep all sales revenue.
That said, success doesn’t stop at opening your doors, digital visibility is just as important as physical foot traffic. To stand out in an increasingly competitive F&B space, you’ll need an online strategy that puts your outlet in front of the right audience.
This is where Rankpage, a leading SEO Agency in Malaysia comes in. With proven expertise in AI-powered SEO, AEO optimisation, and local SEO strategies, Rankpage helps franchise owners and SMEs drive more traffic, convert more customers, and stay ahead of competitors both online and offline.
Looking to amplify your franchise’s visibility? Partner with Rankpage in Malaysia and build long-term growth the smart way.
Frequently Asked Questions About Operating a Mixue Franchise
What Is The Total Cost Of A Mixue Franchise In Malaysia?
At least RM300,000, covering fees, deposits, renovation, and stock.
Does Mixue Take A Sales Commission?
No, franchisees retain 100% of sales revenue.
How Many Staff Are Needed Per Outlet?
Around 4–5 staff initially, with adjustments depending on sales.
Is Mixue Halal?
Yes. Mixue Malaysia is Halal certified.
Do I Need To Find A Location Before Applying?
Yes, but do not rent before passing Mixue’s store evaluation.
What training is provided?
Two staff members must complete a 6.5-day pre-opening training programme.
